Remember this time last year, when Pantone announced the colour of 2023, Viva Magenta?
A bold, vibrant colour that inspired many brands in a wide range of sectors: architecture, design, clothing, cosmetics, etc.

In 2024, it’s a return to softness and voluptuousness, with a warmer hue that “captures our desire to nurture ourselves and others”, as Leatrice Eiseman, Executive Director of the Pantone Color Institute™ so aptly puts it.

In summer and winter, the sweatshirt is THE comfortable, stylish and easy-to-wear garment that is there for us all year round.
But what about its place in the world of B2B textiles? The sweatshirt is an effective communications tool for appealing to potential clients, raising brand visibility or standardising team work clothes.
In short, the personalisable sweatshirt is one of the blank textile supports that leaves the most room for creativity! Which is why we’re bringing it (back) into the spotlight in this article.
After sharing our tips for choosing a sweatshirt, we’ll take you behind the scenes of how a sweatshirt is made…

A bold, fun and vibrant pinky purple that Leatrice Eiseman, Executive Director of the Pantone Color Institute, compared to “a fist in a velvet glove”. She also alluded to the hybrid aspect of Viva Magenta, which is the perfect “balance between warm and cool”. It’s a colour full of promise which, as in other years, will inspire brand after brand.