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The last decade has seen the emergence of something new that has quietly crept into our daily lives, especially among professionals… At first it was shy, almost invisible, but little by little it proved its worth, attracting interest and curiosity from all sectors.
We couldn’t give it a face or locate it on a map. It was, and still is, virtual… Can you guess what we’re talking about? Of course! We’re talking about AI, Artificial Intelligence!
So, you’ve done your market research, fine-tuned your business plan, laid the foundations for your positioning and brand identity, and identified your core target… Your textile and accessories brand is ready to launch!
Let’s talk about art!
Let’s start with how the Larousse dictionary describes art:
“Any activity or product of human activity that aims to express an idea or emotion through the creation of an artwork, whatever the manner and means, including sounds, languages, gestures, the environment, etc.”.
Doesn’t this remind you of a familiar process in the textile industry?
Let’s take a closer look at embroidery, the oldest and still the finest of textile decoration techniques.
An age-old art form practised in many countries, the first known pieces of embroidery are Egyptian. But embroidery is probably even older than that!
Have you ever wondered where the shirt came from? Or when it first appeared?
Well, the shirt’s ancestor is thought to have been found in Egypt in 3000 BC!
Being committed to a more responsible and sustainable world is one of our priorities at TopTex, as well as at KARIBAN BRANDS.
In this context, CSR is at the heart of our concerns. So, as soon as possible, we optimise our production and distribution processes (with the K-Loop project, for example), ensure that our products are manufactured in accordance with the rights of workers (particularly in Kariwala), and use sustainable materials (such as in-conversion cotton).
Today, we want to tell you more about what we do to promote local distribution channels. More and more, we’re trying to produce in Europe and to offer you partner brands that are just as involved in the future of textiles.
Oups …