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The Pantone Colour of 2023: Viva Magenta

The Pantone Colour of 2023: Viva Magenta

A bold, fun and vibrant pinky purple that Leatrice Eiseman, Executive Director of the Pantone Color Institute, compared to “a fist in a velvet glove”. She also alluded to the hybrid aspect of Viva Magenta, which is the perfect “balance between warm and cool”. It’s a colour full of promise which, as in other years, will inspire brand after brand.

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The K-loop project: when textiles go hand in hand with a circular economy

The K-loop project: when textiles go hand in hand with a circular economy

15%. This is the average percentage of fabric that is thrown away when a textile item is cut out. And behind this figure, which is (too) high, is the waste of other resources: water in particular, energy, textile fibres and other waste, not to mention the products, sometimes toxic for the soil, that are used in the processes to manufacture clothing, bags or pairs of shoes.

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