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There was a time when advertising textiles were simply promotional items, reserved for corporate events and giveaways. But nowadays these pieces can take their rightful place in the world of fashion!
Intense sports training, physical and/or outdoor jobs in hot weather, trips to tropical countries… in these situations and many more, the body sweats and the sensation of wet fabric can be unpleasant throughout the day.
So, you’ve done your market research, fine-tuned your business plan, laid the foundations for your positioning and brand identity, and identified your core target… Your textile and accessories brand is ready to launch!
Bath towels, beach towels, bathrobes, hand towels, tea towels or dish towels… in many business sectors, linens aren’t just about getting a job done!
Let’s talk about art!
Let’s start with how the Larousse dictionary describes art:
“Any activity or product of human activity that aims to express an idea or emotion through the creation of an artwork, whatever the manner and means, including sounds, languages, gestures, the environment, etc.”.
Doesn’t this remind you of a familiar process in the textile industry?
Let’s take a closer look at embroidery, the oldest and still the finest of textile decoration techniques.
An age-old art form practised in many countries, the first known pieces of embroidery are Egyptian. But embroidery is probably even older than that!
Oups …