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Take branding and customer experience to the next level with customised linens

13 June 2024 - 7 minutes de lecture
13 June 2024 - 7 minutes de lecture
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13 June 2024 - 7 minutes reading
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13 June 2024 - 7 minutes reading
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13 June 2024 - 7 minutos de leitura
13 June 2024 - 7 minuti di lettura

Bath towels, beach towels, bathrobes, hand towels, tea towels or dish towels… in many business sectors, linens aren’t just about getting a job done!

In the hotel-restaurant industry, a sports facility or even the world of well-being and beauty, customised linens are another way of standing out from the crowd, highlighting branding and enhancing the customer experience. In short, they help create a strong, recognisable brand identity.

When it comes down to it, a piece of linen is a blank canvas that can convey the unique DNA of every establishment: a choice of colours and materials, embroidered with a logo or flocked with an original motif… the possibilities are endless.

In the world of service and luxury, attention to detail can make a big difference. As well as enhancing customer experience and boosting brand awareness and visibility, customising linens also builds customer loyalty .

Why customise linens? What items can you offer your customers? Which sectors could be involved? Which customisation technique should I choose?

In this article, we’ll answer all these questions and give you some original ideas to suggest to your customers!

Customised linens as part of your marketing strategy

To stand out from the crowd and raise your profile

In a market where competition between brands and chains is fierce, standing out from the crowd has become absolutely essential. Customised linens are a vital asset for companies in any sector.

The ideal combination? A flawless welcome and service, impeccable cleanliness and quality facilities, all enhanced by a personal ‘made-to-measure’ touch.

It’s the perfect recipe for brands looking to make an impact, while significantly strengthening their brand image and reputation.

Imagine bath towels proudly displaying the logo of a beauty salon, bathrobes in the distinctive colours of a hotel, or kitchen towels emblazoned with the name of a famous restaurant… These examples illustrate perfectly how customised linens can become a powerful tool for promoting a brand.

Above all, the impact will be real: positive reviews, word of mouth, recommendations… brand awareness will develop organically, while creating a coherent and harmonious brand.

Enhancing the customer experience and building loyalty

Customised linens not only enhance brand awareness, they also play a key role in improving the customer experience.

Customised accessories in the colours of an establishment (such as a hotel) add an even more immersive dimension that

Creates a real emotional bond with customers, encouraging them to return and recommend the company to others.

In short, customised linens go far beyond their utilitarian function to become genuine marketing tools.

By creating a positive perception of the brand, encouraging customer loyalty and boosting brand awareness and memorability, they are a strategic marketing investment for any company concerned about its image.

With a wide choice of models, colours, materials and marking techniques, there’s something to suit every taste and budget!

Now let’s delve into the heart of the matter, by exploring the sub-categories of the customisable linens world. Examples of use and styles suitable for various business sectors will give you some inspiring ideas!

TopTex customisable linens: our essentials

Bath towels

100% organic cotton terry towels, large towels or small guest towels, different sizes, materials and finishes are available from TopTex. Available in sober shades (white, linen, etc.) or brighter ones (orange, fuchsia, blue, yellow, etc.), you’re bound to find styles that match your customers’ visual identity and positioning.

TopTex tip

A discreetly embroidered soft towel in a neutral colour makes a subtle hotel detail that’s sure to delight guests!



Kariban organic bath towel



Towel City bath towel


Kimono with a honeycomb knit, or a thick, comfortable organic cotton bathrobe: in our catalogue, you’ll find quality unisex models that can withstand regular high-temperature washing. This is an important asset for certain establishments, which will need to regularly clean the bathrobes loaned to customers during their treatments, for example.

TopTex tip

A Spa & Thalasso hotel or beauty salon has a duty to look after the well-being and comfort of its customers. Soft bathrobes are therefore a must-have for creating a pampering atmosphere. Add handwritten embroidery with the name of the centre or institute equals guaranteed success!



Honeycomb kimono bathrobe



Organic hooded bathrobe

Dish and hand towels

Whether they’re traditional checked tea towels or lightly decorated with elegant lines, TopTex’s glass, hand and dish towels are available in cotton, organic cotton and even certified Origine France Garantie! The best thing about these products is that they don’t pile and are easy to care for, making them even more practical.

TopTex tip

Pretty dish towels to hang in the kitchen of a gîte or aparthotel, decorated with the establishment’s logo: a discreet and refined personal touch for your guests.



Origine France Garantie dish towel



2-stripe dish towel - Origine France Garantie

Plaids and blankets

Fleece blankets or even sherpa blankets for a comforting ‘plush’ effect, all in a wide range of colourways: who doesn’t appreciate being able to put a warm blanket over their legs during cool autumn evenings?

TopTex tip

If you’re a guest house or a restaurant on the beach and you want to make sure your guests are comfortable and protected from the cold and wind, there’s nothing like a cosy throw to slip over the backs of the seats on the terrace.



K-Up fleece blanket



K-Up sherpa blanket

Beach towels, foutas and bathing ponchos

Large 100% cotton velour beach towels , practical ponchos for adults and kids, foutas with a vintage look… TopTex’s special beach selection is sure to inspire you!

TopTex tip

Trendy seaside boutiques like to offer their customers beach accessories. Summer trends include swim ponchos for surfers and foutas for relaxing in style on the sand.



Kariban Striped Fouta



Unisex hooded towelling poncho

Sports towels

Lightweight, quick-drying and compact when folded, microfibre towels have proved their worth in indoor and outdoor sports. Here again, the different colourways available will help you find the right style to meet your customers’ needs.

TopTex tip

A microfibre towel customised with a gym logo: the perfect gift for your most loyal members!



Microfibre bath towel Towel City



Microfibre sports towel - PROACT

Above all, whatever their sector of activity, customers will appreciate high-quality, customisable household and bath linens. They’ll like them soft and absorbent for hotels and Thalasso centres, quick-drying for gyms, stylish and in a range of colourways for beach shops…

Don’t forget the eco-responsibility dimension, which is becoming increasingly important for many brands. Organic or recycled materials, or French manufacturing: these are unbeatable arguments when it comes to convincing your customers.

How do I customise linens?

As we mentioned earlier, customised support automatically adds value in the eyes of customers. The item suddenly looks unique, original and special.

Customising accessories and textiles undeniably creates a strong connection between the customer and the brand. Every detail counts! Typography, motif, colour… everything needs to be thought through so that each customised piece is consistent with the overall branding, creating the desired impact.

Here are a few tips on choosing the right customisation technique for your linens:

  • embroidery offers an elegant look that lasts over time and is wash-resistant. Our recommendations? Choosethread colours that contrast with the background (for example, black writing on a white bathrobe), and opt for handwritten typography.
  • digital transfer or printing can be used to apply fairly complex designs. A strong asset if the visual contains a lot of detail. For example, this technique would be perfect for a sports facility keen to offer microfibre towels to its members, decorated with the club’s logo.
  • customised labelling is ideal for a subtle, discreet look. It will keep the piece of textile “intact” and will be perfect for a textile shop or distributor who wants to brand the product without altering its original design.

Of course, the examples presented here are just a sample of the many ways you can customise your linens.

Customised towels for a sporting event, a bathrobe embroidered with a first name for a birthday present, napkins bearing the image of a trendy brasserie… You name it, the possibilities are endless!

A final word of advice: always think about how the product will be used, so that you can offer your customers relevant options.

Intensive use? Frequent washing? Tumble-drying or air-drying? … all these parameters are important when choosing the right material, the right colour and the right marking technique.

Get in touch with the TopTex teams for tailor-made advice and help your customers combine functionality with impeccable service to create unforgettable experiences every time!

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Silkscreen printing, a form of artistic expression:

Silkscreen printing, a form of artistic expression:

Let’s talk about art!

Let’s start with how the Larousse dictionary describes art:

“Any activity or product of human activity that aims to express an idea or emotion through the creation of an artwork, whatever the manner and means, including sounds, languages, gestures, the environment, etc.”.

Doesn’t this remind you of a familiar process in the textile industry?