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Let’s take a closer look at a piece of clothing that has been a staple of the workwear and fashion worlds for some years now: the bodywarmer.
This sleeveless jacket offers optimum freedom of movement, while its lightweight construction keeps the body warm without sacrificing comfort.
In summer and winter, the sweatshirt is THE comfortable, stylish and easy-to-wear garment that is there for us all year round.
But what about its place in the world of B2B textiles? The sweatshirt is an effective communications tool for appealing to potential clients, raising brand visibility or standardising team work clothes.
In short, the personalisable sweatshirt is one of the blank textile supports that leaves the most room for creativity! Which is why we’re bringing it (back) into the spotlight in this article.
After sharing our tips for choosing a sweatshirt, we’ll take you behind the scenes of how a sweatshirt is made…
It is one of the most popular fashion accessories around: the cap! This timeless all-rounder adapts to all styles and every head size. A customisable cap offers a wide range of advantages and this makes it an ideal choice for any company looking for useful and stylish goodies that areeasy to customise.
If we were to choose a must-have advertising object which companies love for their communications, it would have to be the tote bag! Made of soft, practical and infinitely reusable fabric, this bag appeals to brands around the world. Available in many colours, shapes and materials, it offers a host of customisation options.
A timeless basic with a unisex cut that suits a wide range of body shapes, the sweatshirt has become a must-have in all wardrobes!
Did you know that it was invented in the 1920s as a replacement for athletes’ pullovers? Too rough, thick and warm, the wool pullover caused excess sweating, making it very uncomfortable during high-intensity activity.
A bold, fun and vibrant pinky purple that Leatrice Eiseman, Executive Director of the Pantone Color Institute, compared to “a fist in a velvet glove”. She also alluded to the hybrid aspect of Viva Magenta, which is the perfect “balance between warm and cool”. It’s a colour full of promise which, as in other years, will inspire brand after brand.
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