Customisable sportswear: why and how?

We like it to be technical, comfortable and durable as well as unifying and stylish: why not find out a little more about customisable sportswear?

Of course, when we think of flocked sportswear, we often think first and foremost of sports clubs. We imagine a team with shirts featuring a name and number, or sports bags featuring the club’s colours or emblem.

But there’s more to customisable sportswear than that! It can make an excellent gift for customers, employees or prospects, creating a lasting impression and raising a brand’s profile.

It creates solidarity between members of a sports association, can be sold in a shop and is sometimes even worn away from sporting activities, thanks to the Sportswear trend.

Football, rugby, tennis, cycling, fitness: there are hundreds of different sports. What do they have in common? Those who practise them need to be comfortable, able to move freely and be properly covered and protected when necessary. Add performance, technical features, easy care and decoration access and you’ve got everything you need in a good piece of sportswear! We’re going to explore this in more detail by introducing you to the PROACT® brand by KARIBAN BRANDS, designed with athletes in mind.

Team sports: which clothing is best?

This could be football, rugby, basketball or volleyball. Put simply, these are team sports where cohesion and a sense of belonging to a club play a key role.

Some sports are played outdoors, such as football and rugby. Depending on the weather, players can opt for a decorated short-sleeved polo shirt or a long-sleeved shirt. Don’t forget rain sweatshirts and second-skin t-shirts, which will protect players in cold and wet weather. The same goes for the lower body: shorts or trousers can be complemented with non-slip socks.

Individual sports: a few essentials

Now it’s time for sports practised alone but for which decorated clothing is just as important.

Other examples of customisable sportswear

Tennis, padel tennis, swimming, cycling: some sports require more specific attire or have ‘codes’ that must be respected.

Sport means technical and comfortable!

Fabrics designed to keep you dry

Sport means perspiration: fortunately, there are technologies out there that help fibres to dry faster or ‘repel’ sweat, boosting comfort during exercise.

This is the case with COOLMAX® or COOLPLUS® fibres whose special cross-section regulates body temperature and wicks away moisture to the outer layer of the fabric, where it evaporates and leaves the wearer dry.

Efficient processes for sustainable clothing

Other techniques can be used to create strong, durable textiles, such as an anti-pilling treatment which prevents bobbles from forming on the surface of the fabric, and LSF (Low Shrinkage Fleece) which pre-shrinks the fabric to minimise the risk of shrinkage or deformation during washing.

Useful, high-performance accessories

Caps, sports bags, sports towels, bibs, flags and even balls – customisable sports accessories are key pieces of sports equipment! What’s more, they should inspire you to come up with striking promotional items. Find out more here:

How do you decorate sportswear?

Caps, leggings, shirts, beanies, gym bags, towels: all sporting goods can be decorated with the image of a brand or sponsor, a player’s first name or the date and name of an event!

As always, when selecting the best marking technique, the material and colour of the product, and the complexity of the motif to be printed will have to be taken into account.

• Want to provide decorated football shirts for team supporters? If they’re light-coloured and made mainly of polyester, sublimation is the perfect choice! This will resist sweat and washing and be perfect even for complex, gradient or very colourful patterns.
• To decorate a polo shirt for tennis players, golfers or a rugby team, think embroidery! Although more expensive, it offers a particularly refined finish which will also resist washing, even at 90°.
• And if you want to offer a decorated microfibre towel to members of a gym club, screen-printing will keep costs down, especially on large runs.

As a general rule, decorated products should be washed inside out, where possible, and tumble-drying is not generally recommended. By following the instructions indicated by the manufacturer on each product, the materials and designs will last over time, even with intensive use!

To find out more about the best combinations of marking, materials and colours, see our article on textile decoration techniques!

PROACT®: a field-tested brand

Created in 2009, PROACT® is rooted in rugby. Precision, team spirit, technical skill and performance, the values of this sport have guided and inspired the brand for more than 10 years.

Over the years, PROACT® has expanded and diversified its range, innovated and perfected its production processes to offer high-quality technical clothing to all athletes, fans and professionals.

The brand is now developing its multi-sport range with a focus on a wide variety of colours, styles and materials for both individual sports (tennis, swimming, running, fitness, etc.) and team sports (football, basketball, rugby, etc.).

Shall we take a look at the PROACT® sportswear range?

For team sports, the Line range combines technical features, graphic designs and vibrant colours. With unisex and even junior pieces, the Line collection covers all player needs: training, pre-match, match and even post-match attire.

Its little extra? The contrasting stripe makes the printed motifs stand out for even greater visibility on the pitch!

The Fleece collection offers comfortable, fashionable and casual sportswear to wear during, after or even away from sporting activities.

Complete outfits made up of jogging suits, tracksuits, sweatshirts, Bermuda shorts and t-shirts in incomparably soft Triblend or polycotton. A comfortable, casual look for adults and kids.

Customisable sportswear is always a good idea to enhance brand image and communication strategy for events, associations, corporate gifts or customer loyalty tools.

For over a decade, the PROACT® brand teams have been working hard to offer you a complete range of increasingly sophisticated products aimed at all athletes. To discover the various products, use the “brand” filter, or click here: