Prepare for this summer’s big sporting event with TopTex

This year, from 26 July, France will be hosting the sporting event of 2024! A unique and major event on a global scale, bringing together sports enthusiasts, young and old… and not just! Discipline, surpassing yourself, team spirit and solidarity are all sporting values that echo our precepts at TopTex.

Sports games are also real catalysts for business opportunities and economic development, which means they are a great chance for many brands to get their message out.

Beyond official partners and sponsors, all kinds of sectors are concerned. These include sport, tourism, local restaurants and ready-to-wear clothing, not to mention the construction and industrial sectors, which are directly involved in building the host infrastructure. What’s more, this event has a fantastic reach, with companies and associations from all over the world keen to showcase their love of sport.

In short, in the summer of 2024, the planet will be vibrating in unison. Now is the time to think about ensuring the impact of your communication projects around this major event.

TopTex can help you with all your needs in terms of customisation thanks to a wide range of ready-to-customise textiles and accessories.

So, on the occasion of this global sporting event, in line with our values of solidarity and precision, we are committed to offering you tailor-made support to ensure your projects are unique and successful.

With examples of customisation and flagship styles, TopTex takes you to the heart of the games.

TopTex: a passion for sport and professional textiles since 1994

At TopTex, sport isn’t just a passion: it has been an integral part of our DNA for 30 years. On a day-to-day basis, we share with the world of sport a number of key values, such as team cohesion, sharing and caring.

We’re driven by these sound principles every day, so this is an unmissable opportunity to be at your side for all your customisation projects.

What’s more, our commitment goes beyond simply understanding the trends in our line of business! With 30 years’ experience in the distribution of promotional textiles and accessories, we also understand the stakes involved in this global competition, which this time will be held in France. And fittingly, France is a market we know inside out, and one in which we know how to be proactive: with its specific features, nuances and opportunities for our customers, we can advise and supply a large number of companies, thanks to an extensive catalogue tailored to a wide range of business sectors!

Our missions?

• To provide you with a comprehensive catalogue featuring a wide range of sizes, cuts, styles, materials and colours.
• To offer you the best possible experience: regularly updated stock, well-oiled logistics and easy ordering (for example, your shopping basket on our website can be renamed and organised into sub-folders. Information that will be found on the boxes and facilitate identification when the parcels are received)
• Not to mention our advisors to assist you at each stage in the ordering process, from the selection through to final delivery.

For 30 years, we have been doing our utmost to offer you customised solutions that meet your expectations. So, in this unique context, you can count on the combination of our passion for sport and our business expertise!

Professional outfits to support athletes and connect with customers

At the forefront of this international competition are, of course, the retailers, those working in the café-hotel-restaurant sector and event professionals. The service sector (Hospitality category), where jobs involve direct contact with customers, can strategically demonstrate its support for the values and powerful messages that sport conveys.

Displaying a reference to this event, visible on the work uniform that will be worn by these professionals in the summer of 2024, will help establish a link and initiate discussions with customers, around a shared passion.

A differentiating detail, given that creating a close relationship with customers is essential for building loyalty and standing out from the competition.

You can choose from the various brands on our website: Premier, CG international, Brook Taverner, etc. not forgetting the Kariban Hospitality (catering) and Kariban Corporate (reception) collections. What do they have in common? High-quality, perfectly cut models and French-style elegance to create impeccable professional uniforms.

Discover multiple styles from the world of Hospitality, to propose a customised project to your customers:

• To dress the waiters in a Parisian bistro, aprons embroidered with a discreet reference to sports games, for example, a visual featuring each person’s favourite sport
• The year and a customised slogan, flocked onto the t-shirts of sales advisers in a DIY store
• A cap in the colours of the country supported for the retailers in a chain of stores

Models for all sports practitioners: beginners, advanced and above all enthusiasts

This year, the International Olympic Committee validated 32 sports. This opens up a vast playing field for all those who want to take advantage of the opportunity to set up a dedicated marketing operation.

Athletics, canoeing/kayaking, badminton, hockey, taekwondo or archery, whether you’re into a particular discipline or keen on all sports, it’s time to get creative!

Our catalogue’s sport category will give you access to a full range of technical clothing and underwear, not to mention accessories and sports equipment from brands such as Skinni Fit, Spiro, Tombo and Bag Base.

And, of course, you’ll also find the KARIBAN BRANDS group’s famed sportswear brand, PROACT®.

With a perfect balance of technique, style and variety, PROACT® offers a range designed for everyone (women, men and kids) and suitable for sports of varying intensity.

Above all, PROACT® aims to equip all sport practitioners, whether amateur, advanced or professional. They all have one thing in common: passion! That’s what makes this brand a partner of choice for sports clubs, associations, organisers of sporting events and sporting goods distributors.

For this world competition, the PROACT® range of equipment, clothing and accessories will help you create a unique sports outfit, in your club colours and imbued with the values of cohesion present at this event.

So for the occasion, the PROACT® range of blank equipment, clothing and accessories should help you to create items, or even outfits, that are totally unique.

Here are some ideas to inspire you and your customers:

• A football or rugby ball, decorated to show support for the nations taking part.
• Birdseye t-shirts available in over 20 colours, perfect for a sports club’s training kit, embroidered with the year 2024 and a symbol to show your support for the athletes.
• Urban Apparel full sets or shorts, t-shirts and sweatshirts from the PROACT® Fleece collection with a motivational phrase, to mark the occasion and create a keepsake to treasure for years to come
• A sports bag flocked with a slogan based on sport and its values
• A customised sports bottle for each tennis club member, customised using the pad printing technique (ideal for cylindrical surfaces)

Think about it: for this 2024 edition, as well as the legendary events, some of the new disciplines represented are intended to be young, modern and creative. These include skateboarding, surfing and breaking. As you can see, there are new opportunities to be seized, especially among the younger generation!

Our selection of sportswear to customise for the occasion:

A 100% customisable selection, to celebrate sports games together

For all those who want to show their support for their favourite athletes, there’s bound to be a suitable answer on TopTex.

Our online store has over 70,000 items available for delivery in Europe and so a wide range of models and colours to suit all ages.

From essential basics to more technical and professional clothing, not forgetting a diverse collection of accessories, there are infinite ways for your customers to make this event a part of their 2024 communication initiatives.

For even more inspiration, take a look at some of the projects we’ve completed with our textiles and accessories to customise:

• Eco-responsible t-shirts, with a discreet reference to the event, which will be available in several colours in a modern and trendy concept store in spring 2024
• Tote bags decorated with a company logo and slogan, offered to employees by a sports-mad CEO.
• A lightweight hat for the summer, embroidered with a reference to the Games as a souvenir of the event

Finally, sports games represent an exceptional opportunity for companies to get involved and raise their profile while celebrating the spirit of sport.

Thanks to our 30 years in business and our excellent knowledge of the textile customisation market, our teams are ready to work hand in hand to help you bring this unique experience to life.

Whether your customers are private individuals, professionals, associations, local authorities or sports teams, this year you can help them get into the spirit of the major sporting event of summer 2024!